AutoAd specializes in media planning, placement, post-buy analysis,
and co-op management.
MEDIA BUYING
We customize your media buy to match your creative style. Our goal is to reach your primary customer a minimum of three times each per week with a projected 70%-80% reach using optimum effective scheduling.
At AutoAd, we deliver effective reach and frequency, not average, as most other agencies and media outlets propose. Whether it's digital, TV, radio, infomercials or print our Media Department will create the media schedule necessary to drive leads.
CO-OP MANAGEMENT
Every car dealer has vital co-op funds for their marketing efforts, it saves a ton of out-of-pocket costs and allows you to market more to expand your business faster. The co-op companies aren’t always the easiest to deal with, the documentation process can take up a huge chunk of your time and there could be money that you are even missing out on every year. If you are tired of calling your radio stations, tv stations, digital vendors and website companies to get the proper documentation then we can help.
AutoAd works with dealers across the country that rely heavily on their co-op money and look to us for co-op management. We’ve worked with some of the strictest guidelines in the business, so we know that the details do matter and we understand the guidelines better than just about anyone out there.
We can help you process the documentation after your ads run, get pre-approvals and also stay updated on when you need to change your ads to comply with the latest guidelines (logo and Ad requirements).